Mexico trade mission concludes, Podium announces strategic partnership, General Aviation Appreciation Month | Local Business

Mexico trade mission concludes, Podium announces strategic partnership, General Aviation Appreciation Month | Local Business

Trade mission connects Utah to Mexican markets

Gov. Gary R. Herbert has been leading a delegation of 27 Utah companies and organizations on a trade mission to Mexico City and Baja California this week. As one of the U.S.’s top trading partners, Mexico offers tremendous opportunities for Utah Companies interested in expanding their business in Latin America.

“The trade missions to Mexico City and Baja provide Utah companies an opportunity to establish meaningful connections with potential customers and partners,” said Derek B. Miller, president and CEO of World Trade Center Utah. “Participants will learn firsthand how to grow their business by expanding into the Mexico market.”

The trade mission, which concludes Friday, included business visits, matchmaking meetings, networking receptions and foreign direct investment luncheons. Additionally, participants visited the sites of several Utah companies that have already benefited by expanding into Mexico markets.

Mexico was selected as a location for a trade mission because it is the second-largest export market for U.S. goods and fourth largest for Utah goods. Utah exports approximately $850 million to Mexico each year and is a growing trade hub for the Americas.

At $1.1 trillion annual GDP, Mexico is the 15th largest economy in the world. Mexico has the world’s 11th largest population with 124.5 million people. Its economic outlook is positive as major liberalizing reforms in the energy and telecommunications sector are opening new opportunities for private investment.

Podium with PROFITsystems

Podium, a Lehi company focused on a customer communication platform for local businesses, announced a strategic partnership with PROFITsystems, one of the furniture industry’s providers of retail software solutions. This partnership will allow furniture retailers the ability to integrate their point of sale, or POS, data with Podium’s unique messaging and online review products.

“Over the past forty years, PROFITsystems has been a trusted partner for furniture retailers,” said Joanne Gulnac, general manager of PROFITsystems. “Over that time, we have been constantly refining how to best use their point-of-sale systems. Thanks to this partnership with Podium, we are able to better use and automate that POS data, bringing tech solutions in the furniture industry to a whole new level.”

Through automating online review invitations, customers who have recently completed a transaction are sent an invitation to review the business via text within minutes, when reviews are most accurate and likely to be acted on. This integration will save furniture retailers time as well as increasing the number and quality of their online reviews on Google, Facebook, and other key sites customers use when deciding where to make their furniture purchases.

Herbert dedicates April to celebrate general aviation

Gov. Gary Herbert recently declared April 2018 as General Aviation Appreciation Month. In Utah, general aviation supports over $2.2 billion to the state’s economy each year.

“General aviation serves an important role in maintaining our public safety, supporting our businesses and connecting communities with the resources they need, especially in the most rural parts of the state,” said Selena Shilad, executive director of the Alliance for Aviation Across America. “We thank Governor Herbert for issuing this proclamation and recognizing the importance of general aviation.”

In his proclamation, Herbert said, “General aviation not only supports Utah’s economy, it improves overall quality of life by supporting emergency medical and health care services, law enforcement, firefighting and disaster relief, and by transporting business travelers to their destinations quickly and safely.”

Karissa Neely reports on Business and North County events, and can be reached at 801-344-2537 or Follow her on Twitter: @DHKarissaNeely

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