EasyJet foresees Swiss market growth

EasyJet foresees Swiss market growth

In an interview given to the SonntagsZeitung on Sunday, EasyJet CEO Johan Lundgren described the company’s strategy for increasing its already-growing share of passengers in the Swiss market. Lundgren told the German-language paper that in recent years, the low-cost British airline has counted about one million additional passengers in the Swiss market annually, and anticipates continued growth thanks to a combination of targeted advertising and larger planes. EasyJet flights are mainly active in the Swiss airports at Geneva and Basel Mulhouse, and Lundgren said he anticipates growth potential, particularly toward the French and German borders. “In Alsace and in Baden-Württemberg we advertise – unlike many competitors – specifically for passengers. We can skim off these markets and increase capacities relatively easily, for example by using larger [aircraft],â€� Lundgren said. Competitive advantage In response to a question about competition, the CEO said that he was “very …



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